I was one of five other UX Designers on a team. I conducted primary and secondary user research, wireframed design concepts, and tested design ideas.
Mobile App, AR, E-Commerce
15 weeks (Jan - May 2019)
Adobe Aero, Figma, Whimisical
The team was tasked by UE Group to design a mobile app for their client UpHome. UpHome is a startup, and to kick off their sales process they would like a mobile app that would not only drive sales, but help clients visualize their renovated shower in the context of their real bathroom via an augmented reality (AR) tool.
AR being relatively new in the UX space, the team wanted to design an app that would be enjoyable, useful, and accessible. To do so, we:
Our final design aims to:
Main pain point addressed: The majority of UpHome's customers have little to no experience using augmented reality applications.
Challenge: How can we make AR as easy to follow and use for our users?
Solution/Design Overview: Our final design went through multiple rounds of testing and iterations. The UI was designed using a similar layout to other customization applications.
"I'm just not very tech-savvy so I don't know where to go to get that AR stuff"
- Interview Participant
Although the majority of end-users have little to no experience using AR, many of them have used home remodeling applications to make purchases and have found them useful. Having the ability to customize and visualize a renovation was extremely important to users and heavily influenced their purchasing decisions.
“I would have been there a lot longer if it wasn’t for that tool they had that helped me visualize...”
- Interview Participant
The team aimed to get to an MVP in order to test and iterate as much as we could while in the project cycle. We went through multiple rounds of evaluative research, usability testing, and Likert Scale testing with end users.
Through interviews, we learned the difficulty employees had transitioning from being able to approach and chat with a colleague in the office to having to be more intentional with who they interact and meet online. We also found that:
Take a look at my other projects 𓀙
Streamlining the candidate hiring experienceIBM Internship Project
Reimagining remote work connectionsSemester project with Dolby Labs
Empowering Purdue students with physical disabilitiesDigital Civics Project
Motivating first-generation college studentsSemester project with Innovatemap
Using AR to improve a shopping experienceSemester project with UE Group
Made with ♡ by Sarahy