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INTRODUCTION

I’m an insights-driven UX designer with a talent for quickly diving into challenges and aligning with diverse stakeholders to create impactful user experiences.

Currently designing @ IBM in NYC

four wheeler

 𓍊𓋼𓍊𓋼𓍊  When i'm not working, you can find me exploring 𓍊𓋼𓍊𓋼𓍊

MY DESIGN PHILOSOPHY

Design is omnipresent 
Every aspect of a design, from the overall solution to the smallest detail, should be an expression of intentional design. I advocate for recognizing and harnessing the inherent design present in all things to shape environments that inspire, shape, and elevate the human experience.
Innovation drives progress
Society moves forward with the relentless pursuit of novel solutions and creative thinking. I prioritize the value of rapid iteration, embracing failure, and exploring unconventional ideas to arrive at tangible design solutions.
Stay human
I value the importance of designing with empathy, ensuring that technology and innovation enhance rather than diminish the human experience. I advocate for a holistic approach that prioritizes human needs, emotions, and values in every design decision.

EDUCATION

Purdue Univeristy 

2019 - 2023 / User Experience Design 
Bachelor of Science 

2019 - 2023 / Communications
Bachelor of Arts 

EXPERIENCE

IBM 

2023 - Present / UX Designer Consultant  

User Researcher // Ulta Beauty // Jul 2024 - Jul 2024

  • Conducted generative in-depth interviews with guests to understand their desired experiences and needs for in-store events
  • Contributed to interview protocol and guide, pain point tracker, and research read-out deck

Business Analyst // Pfizer, United States // May 2024 - Jun 2024

  • Delivered business requirements and user stories for the Pfizer Ignite ServiceNow portal
  • Co-planned virtual design workshop and set up Mural
  • Created persona and Golden Thread, and documented meeting insights and action items

UX Designer // Pfizer, United Kingdom // Mar 2024 - Mar 2024

  • Conceptualized dashboard to streamline batch mitigation process
  • Co-designed with SME, and presented concepts to stakeholders

UX Designer // United Airlines, United States // Oct 2023 - Feb 2024

  • Refined trip trade section of comprehensive application overhaul
  • Collaborated with SMEs, business teams, and pilots to understand intricate application use-cases
  • Designed and tested user-friendly modern application across web, mobile, and tablet platforms

UX Designer Intern // American Airlines, United States // Jun 2022 - Aug 2022

  • Researched, strategized, and designed mobile app for candidate experience
  • Conducted primary and secondary user research, and delivered functional Figma prototype, journey map, and research report

STANLEY Security (now Securitas)  

June 2021 - April 2022 / Global Strategic Content Marketing  

Coordinated a global campaign targeting the data center vertical, collaborating closely with internal and external stakeholders. Oversaw the end-to-end process, from content creation to distribution, ensuring alignment with strategic objectives.

Launched national campaign for the Corrections Industry Group, employing a customer-centric approach that involved eliciting and integrating the voice of the customer.

Made with ♡ by Sarahy

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